Career Pathfinder

Sample report

Morgan Ellery is a fictional person. This is a real report the Pathfinder wrote from Morgan's answers on October 7, 2026. The notes marked "Coach's note" explain what each part does and what to do with it. Keep this open beside your own report.

See what Morgan told the Pathfinder (opens in a new tab)

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Another sample, with the same sections as this one. Open Jordan's report

You

You take on the public's hardest-to-explain problems, health policy, energy costs, veterans' benefits, and build the plain-language machine and the team that delivers it, under pressure, at scale, while protecting time for the rest of your life.

Three patterns in your answers

  • You are drawn to missions with public stakes rather than brand or account work, health, clean energy, veterans' families, over client billings.

    You named public health and clean energy as 'the two missions I keep coming back to, because people's health and their energy bills are where plain language changes what they actually do,' and you ruled out agency account management because you're 'tired of billable hours and chasing new task orders.'

  • You help the public, not just executives or clients, understand complicated systems well enough to act on them.

    You described your core strength as 'turning complicated missions into plain language that moves people to act,' and pointed to rebuilding a family resource hub in plain language that drew 2.1 million visits in its first year.

  • You do your best work leading a team against a hard deadline, not working solo.

    Your clearest example is leading a four-person team reaching 3 million residents during the pandemic, and you called the 60,000-resident, 48-hour water-main crisis response, run with one clear message across every channel, 'the best work of my career.'

Where you are

You've spent 14 years turning complicated public missions, public health, clean energy, veterans' programs, into messages that move people, and you've built the teams that carry that work. Your strongest proof points are not agency wins, they're public outcomes: a plain-language resource hub that drew 2.1 million visits, a clean-energy program now reaching 180,000 households, a crisis response that kept 60,000 residents informed in 48 hours.

Two more patterns

  • You measure your own success partly by who you've grown, not just what you've shipped. You said you love 'coaching writers' and have 'promoted three of my staff into senior roles,' and named 'teaching someone until it clicks' as an energizer.
  • You need the pace calm and the structure collaborative, with protected time for your family, rather than frantic or constantly reactive. You described your ideal day as 'collaborative and calm rather than frantic,' named picking up your kids two afternoons a week as something you won't compromise on, and ruled out political campaigns because 'the hours don't work with my family.'

What you may not realize you’re selling

You can run crisis and issues communications at a regional or statewide scale, not just steady-state messaging.

You filed this under a service award and a hard memory rather than a skill: the Harborline Excellence in Service Award for leading the 48-hour response that kept 60,000 residents informed through a water-main break, plus the pandemic work preparing spokespeople, managing crisis communications, and tracking sentiment in real time for a state health department. The market calls this crisis communications leadership or issues management, and it's hired under titles like Director of Crisis Communications, Issues Management Director, and Director of Emergency Public Information, often at a premium over steady-state communications roles because so few people have actually run one.

What we heard as fixed

  • Pick up kids two afternoons a week, needs flexibility in the afternoons
  • No more than about 10% travel
  • Not relocating from Baltimore, will commute up to 45 minutes, hybrid is ideal, open to fully remote for the right mission-driven role
  • Pay target around $150,000, pay floor $130,000
  • Ruled out: agency account management, pure social media roles, political campaigns

Where your answers are thin

We only say what your answers support. These are the places they gave us less to go on:

  • Scale of the library and literacy volunteer work: A paid director-level role in libraries or literacy can't yet be priced or sized against your real experience, since the budget, audience reached, or team led as communications chair for the neighborhood library foundation isn't given.
  • Direct employment versus embedded advisory role: At Brightwater, you serve as senior advisor to the client's own Communications Director rather than holding that title inside the organization yourself; this limits how cleanly your record maps onto an in-house Director of Communications seat until an org chart or title history closes that gap.

Your paths

The work you could do

Each card shows what the work is, what it pays against your floor, and how much of it AI can now take on. You can size up all ten from here. Open any card to read the full path.

  1. Path 1Control — measure the others against this

    Program Director

    This is the control: the job you hold now.$146,419 medianAbove your $130,000 floorAI can take on about 15–30%

    $91,259–$235,214 · median $146,419

    High reliabilityAbove your $130,000 floor

    Indeed, Baltimore, Maryland, updated June 29, 2026, the middle of its 2 pages for this job's titles

    What sponsoring employers filed

    Too few filings for this title in Baltimore, Columbia, Towson to count.

    1510 filings from 499 employers across the U.S. for this title, Oct 2025–Jun 2026: median $146,221; at Baltimore, Columbia, Towson pay levels, about $150,854.

    • University of California, Los Angeles: Program Manager, $92,880
    • University of Maryland Baltimore: Director of International Program, $130,728
    • GBC Region, Inc.: Program Manager, $100,000

    What employers filed to pay workers they sponsored, from the U.S. Department of Labor. Sponsors must pay at least the local prevailing wage, and filings lean toward the fields that sponsor, so we use them for the figure only where many employers filed for the title. The filings

    Our reading, not something you said
    Landing this same role again asks for no new credential: the scope, budget size, and team size you'd search for match what you already run. The friction is in supply rather than qualification, since program director openings at this scope are posted less often than individual-contributor communications roles, and the record doesn't yet show a second instance of this exact scope to draw on.
    What would change it
    A second program of comparable budget and team size, or a documented search showing how often openings at this scope appear within your geography and remote preference, would settle whether supply or something else is the real constraint.

    Title variants: Program Director, Program Manager, Senior Program Director, Account Director (nonprofit or public-sector program, not agency account work)

    This is the control: the job you hold now. Staying in it would mean continuing to lead the $24 million statewide clean-energy outreach program at Brightwater Partners, running a nine-person team of writers, media relations specialists, designers, and digital strategists, serving as senior advisor to the client's Communications Director, and owning the budget and operations, the same mix of strategy, team leadership, and mission you described wanting to keep.

    What employers are asking for

    Program Directors provide strategic leadership and operational oversight of assigned programs, supervising teams, managing budgets and compliance, and developing community partnerships. Daily responsibilities include program coordination, staff management, financial oversight, and ensuring quality implementation of program initiatives.

    Their words: program directoroperations oversightstaff supervisionfinancial managementprogram implementationcompliancecommunity partnershipsprogram design

    What they require, from 7 postings
    • Staff supervision and team leadership
    • Program management and operations oversight
    • Financial management and budget responsibility
    • Compliance and regulatory oversight
    • Community partnerships and stakeholder engagement

    Same work at a higher band: Vice President of Communications, Chief Communications Officer, Senior Director of Public Affairs

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 15–30% of this job70–85% still needs a person

    AI tools now handle a good share of the paperwork side: status reports, budget forecasting drafts, meeting summaries and the first pass of a monthly insights brief like the one you built at Brightwater. What still needs you is supervising your nine people, deciding trade-offs when a $24 million program runs into a problem, keeping 40 partner organizations aligned, and the compliance calls where someone has to answer for the decision. Those rest on judgement and trust, which is why most of this job stays with a person.

    Where this comes from
    Why this is here
    You currently lead a $24 million program and a nine-person team at Brightwater Partners, delivered two years on scope and 4% under budget. you told us this
    This changes if
    A smaller or larger current scope would move the band this role is priced against.
  2. Path 2

    Leading the communications function for a mission-driven organization

    This is owning communications strategy and team leadership as the organization's own function head, rather than advising a client's Communications Director from a partner firm.$122,070 medianBelow your $130,000 floor on the government figureAI can take on about 20–35%

    $63,530–$231,400 · median $122,070

    Medium reliabilityBelow your $130,000 floor on the government figure

    The government figure prices the whole occupation, not this role at your level, so a job like this may pay more. Check a few current postings before ruling it out.

    BLS Occupational Employment and Wage Statistics, May 2024

    What this report has not seen yet
    Your current and recent titles show you advising or directing on behalf of a consulting or outreach firm (Brightwater, ClearPath, Larkspur) rather than holding the Director of Communications title inside the mission-driven organization itself. What that in-house version of the role looks like on your own record, reporting lines, direct ownership of the organization's brand and channels, isn't shown yet.
    What would change it
    A title or reporting line showing you as the organization's own communications function head, rather than its external advisor or account lead, would close this.

    Title variants: Director of Communications, Head of Communications, Vice President of Communications (nonprofit or public-sector qualifier)

    This is owning communications strategy and team leadership as the organization's own function head, rather than advising a client's Communications Director from a partner firm. It draws on your work setting strategic direction at ClearPath, leading the four-person pandemic team at Meridian, and advising the Brightwater client today, but sits inside one mission-driven organization, in health, clean energy, or a related cause, rather than across many partner organizations.

    What employers are asking for

    The role sets and executes the organization's overall communications strategy, overseeing media relations, content creation, brand positioning, and digital channels while leading and developing a communications team. It also involves advising executive leadership on messaging, reputation, and crisis response, and representing the organization externally with media, partners, and other stakeholders.

    Their words: communications strategymedia relationsthought leadershipbrand strategycrisis communicationsexecutive communicationsstakeholder engagementstrategic advisor to executive leadership

    What they require, from 4 postings
    • 10+ years (or 5+ years for smaller orgs) of progressively responsible communications experience
    • Experience leading or supervising a communications team
    • Proven ability to develop and execute an organization-wide communications strategy
    • Strong media relations experience, including journalist relationships and earned media
    • Experience serving as a trusted strategic advisor to executive leadership
    • Ability to translate complex subject matter into compelling, accessible narratives

    Same work at a higher band: Chief Communications Officer, Senior Vice President of Communications, Executive Director of Communications and Public Affairs

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 20–35% of this job65–80% still needs a person

    First drafts of press releases, newsletters, web copy and channel reports are already quick work for AI, and media monitoring is largely automated. Setting the organization-wide strategy, advising the executive director on reputation, holding relationships with reporters, and growing a team of writers do not move that way, because each depends on knowing the people and the stakes. The share at risk is the production layer under you, which changes what your team spends its days on more than it changes your own seat.

    Where this comes from
    Why this is here
    You described serving as 'senior advisor to the client's Communications Director' at Brightwater, and as the first-line client contact at ClearPath. you told us this
    This changes if
    A role where you report as the organization's own head of communications, rather than advising one, would remove this hurdle.
  3. Path 3

    Directing crisis or public health communications for a government or health-sector client

    This is the work behind your Harborline award and your pandemic role: owning the message, the channels, and the team during a fast-moving public emergency, briefing leaders and spokespeople, and tracking sentiment in real time, named as its own function rather than folded into a general communications title.$122,070 medianBelow your $130,000 floor on the government figureAI can take on about 15–25%

    $63,530–$231,400 · median $122,070

    Medium reliabilityBelow your $130,000 floor on the government figure

    The government figure prices the whole occupation, not this role at your level, so a job like this may pay more. Check a few current postings before ruling it out.

    BLS Occupational Employment and Wage Statistics, May 2024

    What this report has not seen yet
    The crisis work you described, the 48-hour Harbor County response and the pandemic messaging at Meridian, sits inside broader communications or program-lead titles rather than being named as its own role on your record. What isn't shown yet is how often you've been asked to lead this specifically, as opposed to once, under a different title.
    What would change it
    A second documented instance of leading a named crisis or emergency-communications response, or a title that names this work directly, would establish it as a repeatable function rather than a single high point.

    Title variants: Director of Crisis Communications, Director of Public Health Communications, Issues Management Director, Director of Emergency Public Information

    This is the work behind your Harborline award and your pandemic role: owning the message, the channels, and the team during a fast-moving public emergency, briefing leaders and spokespeople, and tracking sentiment in real time, named as its own function rather than folded into a general communications title.

    What employers are asking for

    Postings describe owning the message and channels during fast-moving issues or emergencies, briefing leadership and spokespeople, and coordinating with media to distribute accurate, timely public information. The role also involves developing communications strategy and managing a team to mitigate reputational impact and promote public health or institutional messaging.

    Their words: crisis communicationsissues managementpublic information officerrapid responsereputational impactmedia relationspublic health communicationsstrategic communications

    What they require, from 7 postings
    • Experience leading crisis communications or rapid response during an emergency or reputational issue
    • Experience briefing executives, leaders, or spokespeople
    • Experience managing media relations and public information distribution
    • Experience developing and executing communications strategy for a health or government mission

    Same work at a higher band: Vice President of Public Affairs, Chief Communications Officer, Senior Director of Issues Management

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 15–25% of this job75–85% still needs a person

    During a response like the 48-hour Harbor County one, AI can draft holding statements, turn one message into versions for every channel, translate into Spanish for a person to check, and summarise social sentiment every two hours. The parts that made that response work stay human: deciding what the one clear message is, briefing spokespeople and officials, judging what is safe to say with incomplete facts, and taking responsibility for it. In public health and emergencies, a person signs off on every word, so this work moves less than most.

    Where this comes from
    Why this is here
    You described the Harbor County water-main crisis response and the pandemic communications work as the clearest examples of this kind of leadership, including a named service award. you told us this
    This changes if
    A role or client reference showing crisis communications as a continuing responsibility, not a single episode, would strengthen this.
  4. Path 4

    Director of Content Strategy

    You would set the content and editorial strategy for one organization's audience: the plans, standards, editorial calendar and governance, and the workflows that keep a team of writers producing.$148,190 medianAbove your $130,000 floorAI can take on about 30–45%

    $78,940–$230,070 · median $148,190

    Medium reliabilityAbove your $130,000 floor

    BLS Occupational Employment and Wage Statistics, May 2024

    What this report has not seen yet
    The postings for this role ask for fluency with AI tools and AI-assisted content production, plus SEO/AEO/GEO optimization for organic discovery. Your record shows the organic search result from ClearPath. It does not yet name any AI-assisted production work or which optimization methods sat behind that traffic growth.
    What would change it
    A line on your résumé naming the AI tools you use in drafting or editing, and the search and discovery methods behind the ClearPath result, would cover both requirements.

    Title variants: Director of Content Strategy, Head of Content, Director of Editorial Strategy, Senior Director, Content

    You would set the content and editorial strategy for one organization's audience: the plans, standards, editorial calendar and governance, and the workflows that keep a team of writers producing. You would often still write or edit the core pieces yourself. At ClearPath you owned the editorial calendar, ran quarterly content audits, built a repeatable content process and directed a thought-leadership series that tripled organic search traffic in 12 months. Inside a mission-driven health, energy or literacy organization, this is the writing, editing and team-growing day you described wanting.

    What employers are asking for

    The role sets content and editorial strategy for a platform, brand, or audience, translating research, data, and stakeholder needs into content plans, standards, and roadmaps, while often writing or editing core content directly. It also involves building and governing editorial workflows, calendars, and production processes, coordinating with marketing, product, research, and sales teams, and increasingly incorporating AI tools into content creation and discovery optimization (SEO/AEO/GEO).

    Their words: content strategyeditorial strategyeditorial calendarcontent governancethought leadershipAI-assisted content productionSEO/AEO/GEObrand voice and consistency

    What they require, from 8 postings
    • Years of experience in content strategy, editorial leadership, or marketing communications (commonly 7-8+ years)
    • Experience leading or managing content/editorial teams, including people managers
    • Strong writing, editing, and storytelling skills
    • Experience developing and owning editorial calendars, content governance, and workflows
    • Fluency with AI tools and AI-assisted content production
    • Experience with SEO/AEO/GEO or organic discovery optimization

    Same work at a higher band: Vice President of Content, Chief Content Officer, Senior Director of Content and Editorial Strategy

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 30–45% of this job55–70% still needs a person

    This role sits closest to what AI tools already do well: drafting articles, outlining a thought-leadership series, tagging and auditing a content library, and suggesting search and discovery improvements. The postings say so directly by asking for AI-assisted content production. What stays with you is deciding what the organization should say and to whom, setting the editorial standards and brand voice, editing for judgement and accuracy, and coaching writers until it clicks. The job is shifting from managing production toward governing quality, which suits the editing and coaching you said you enjoy.

    What is actually measured today

    7 of this occupation's 20 published tasks show measured AI use. On those, work is most often both, depending on the conversation.

    • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
    • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
    • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
    • Initiate market research studies or analyze their findings.

    Anthropic Economic Index, March 2025. This measures what people bring to Claude, not whether a job is at risk.

    Where this comes from
    Why this is here
    At ClearPath you owned the editorial calendar, ran quarterly content audits and directed a thought-leadership series that tripled organic search traffic in 12 months. you told us this
    This changes if
    If the open roles in your geography sit mostly in commercial product marketing and not in mission-driven organizations, this path would fit your values less well.
  5. Path 5

    Change Management Communications Director

    You would build the communication plans that prepare leaders and employees inside one organization for a large transformation.$122,070 medianBelow your $130,000 floor on the government figureAI can take on about 20–35%

    $63,530–$231,400 · median $122,070

    Medium reliabilityBelow your $130,000 floor on the government figure

    The government figure prices the whole occupation, not this role at your level, so a job like this may pay more. Check a few current postings before ruling it out.

    BLS Occupational Employment and Wage Statistics, May 2024

    What stands between you and this today
    Postings ask for multiple years leading change management or internal communications for large-scale organizational or technology transformation. Your record shows one such program, at Tidewell from 2017 to 2020, under a Communications Lead title. Your more recent work faces the public rather than employees. This role also points inward at staff, which sits apart from the public missions you named as your draw.
    What would change it
    Change work you led inside Brightwater, ClearPath or Meridian, or a transformation at a health system or energy organization whose mission you share, would close both the recency gap and the mission gap.

    Title variants: Director of Change Management Communications, Change Communications Lead, Organizational Change Management Director, Director of Internal Communications and Change

    You would build the communication plans that prepare leaders and employees inside one organization for a large transformation. That means equipping managers to lead their teams through it, partnering with senior leadership and tracking adoption. You did a version of this at Tidewell, where you ran communications for a technology modernization program serving 5,000 users and cut help-desk tickets tied to launches by 30%. Change management also appears among your listed strengths.

    What employers are asking for

    The role involves building and executing change management and communication plans and strategies that prepare leaders and employees for organizational change, including equipping managers with the information, tools, and resources to lead their teams through transitions. It also involves partnering with senior leadership and cross-functional teams to translate transformation strategy into coordinated communications and action, tracking adoption, and driving continuous improvement of change practices.

    Their words: change managementchange communicationsorganizational changestakeholder engagementleader readinesstransformationemployee engagementadoption

    What they require, from 7 postings
    • Multiple years of experience leading change management and/or internal communications for large-scale organizational or technology transformation
    • Experience developing and executing communication strategies/plans to prepare leaders and employees for change
    • Experience partnering with senior leadership and cross-functional stakeholders on transformation initiatives
    • Bachelor's degree (or equivalent experience) in a related field

    Same work at a higher band: Vice President of Change Management, Senior Director of Organizational Change, Vice President of Internal Communications

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 20–35% of this job65–80% still needs a person

    Communication plans, manager toolkits, FAQs, launch emails and adoption survey summaries are all things AI drafts well now, as is sorting help-desk themes like the launch tickets you cut at Tidewell. Reading how leaders and staff actually feel, coaching managers to lead their teams through change, and negotiating timing with senior leadership stay with a person, because change succeeds or stalls on trust inside the building.

    Where this comes from
    Why this is here
    At Tidewell you led communications for a technology modernization program serving 5,000 users and cut launch-related help-desk tickets by 30%. you told us this
    This changes if
    More recent internal change work in your record, or a target employer in public health or clean energy, would make this a stronger path.
  6. Path 6

    Director of Stakeholder Engagement

    You would build and hold an organization's relationships with partners, coalitions, communities and government, design the engagement strategy, and represent the organization in those rooms.$122,070 medianBelow your $130,000 floor on the government figureAI can take on about 10–20%

    $63,530–$231,400 · median $122,070

    Medium reliabilityBelow your $130,000 floor on the government figure

    The government figure prices the whole occupation, not this role at your level, so a job like this may pay more. Check a few current postings before ruling it out.

    BLS Occupational Employment and Wage Statistics, May 2024

    What this report has not seen yet
    Several postings ask for experience working with elected officials and for background in government relations. Your record shows partner and community engagement at scale. It does not yet show direct work with elected officials or legislative staff, apart from your 2012 to 2013 role answering resident questions in the County Executive's office.
    What would change it
    Examples of briefing or coordinating with elected officials or agency leadership, at Brightwater or during the pandemic work, would cover this requirement.

    Title variants: Director of Stakeholder Engagement, Director of Partner Engagement, Director of Community Engagement, Community and Stakeholder Engagement Lead

    You would build and hold an organization's relationships with partners, coalitions, communities and government, design the engagement strategy, and represent the organization in those rooms. You already do much of this. At Brightwater you produce campaigns for 40 partner organizations. At Meridian you ran biweekly partner calls with hospital, school and business leaders to surface community needs. Your ideal week has partner meetings a few times a week and time out in the community now and then, which is how this work runs.

    What employers are asking for

    These roles center on building and maintaining relationships with external partners, community members, coalitions, or government stakeholders on behalf of the organization. The director typically develops and executes engagement strategies, represents the organization in meetings with partners or officials, and works cross-functionally with internal teams to align engagement efforts with organizational goals.

    Their words: stakeholder engagementcommunity engagementcoalition buildingpartner engagementrelationship managementcommunity impactgovernment relationsengagement strategy

    What they require, from 6 postings
    • Experience building and managing relationships with external stakeholders, partners, or community members
    • Experience developing and leading engagement or outreach strategies
    • Strong written and verbal communication skills
    • Experience collaborating across teams and with senior leadership or elected officials
    • Bachelor's degree or equivalent experience
    • Several years of relevant professional experience in engagement, government relations, or community relations

    Same work at a higher band: Vice President of External Affairs, Senior Director of Community and Government Relations, Chief External Affairs Officer

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 10–20% of this job80–90% still needs a person

    AI helps with meeting prep, briefing notes, partner contact tracking and summarising what came up on calls like your biweekly partner calls at Meridian. Building coalitions, representing the organization in the room, reading what a partner or official will and will not support, and keeping relationships warm over years are the core of this job, and none of that can be handed to a tool. This is the least exposed role in your report.

    Where this comes from
    Why this is here
    At Brightwater you produce materials for 40 partner organizations, and at Meridian you ran biweekly partner calls with hospital, school and business leaders. you told us this
    This changes if
    If target postings center on lobbying or legislative work, this path would move closer to government relations, a separate discipline.
  7. Path 7

    Executive Communications Director

    You would be the trusted communications advisor to a CEO or senior team.$122,070 medianBelow your $130,000 floor on the government figureAI can take on about 25–40%

    $63,530–$231,400 · median $122,070

    Medium reliabilityBelow your $130,000 floor on the government figure

    The government figure prices the whole occupation, not this role at your level, so a job like this may pay more. Check a few current postings before ruling it out.

    BLS Occupational Employment and Wage Statistics, May 2024

    Our reading, not something you said
    Your most direct executive communications title is from 2014 to 2016, and postings ask for proven, recent experience as the trusted advisor to a CEO. The role is also built around one executive's calendar, and that can pull on afternoons. It also tends to be a senior individual seat rather than leadership of a team of five to ten, which is the team you said you want to keep growing.
    What would change it
    Recent work advising an executive directly, such as your Brightwater advisory work or the spokesperson preparation at Meridian, framed as executive counsel, would update the record. A posting that includes a team and protects your schedule would settle the workday question.

    Title variants: Director of Executive Communications, Head of Executive Communications, Senior Director, Executive Communications, Executive Speechwriter and Communications Director

    You would be the trusted communications advisor to a CEO or senior team. The work is writing speeches, talking points, presentations and thought leadership in the executive's voice, and shaping how visible they are and how they are positioned. At Keystone Health Partners you ghostwrote for the Chief Medical Officer, wrote speeches and scripts shown to 45,000 clinicians and staff, and prepared leaders for The Baltimore Sun, Modern Healthcare and STAT. Your op-eds and talking points have been placed in The Washington Post, NPR, Axios, Politico and The Hill.

    What employers are asking for

    Postings describe serving as a close, trusted advisor to a CEO or other senior executive(s), writing speeches, talking points, presentations, social content, and thought leadership pieces in the executive's authentic voice. The role also involves developing integrated communications strategies and plans, coordinating with internal subject-matter experts and communications teams, guiding executive visibility and positioning, and measuring the effectiveness of executive communications.

    Their words: executive communicationstrusted communications advisorthought leadershipexecutive visibilitynarrative and messagingspeeches and talking pointsexecutive presenceintegrated communications strategy

    What they require, from 4 postings
    • 10+ years of progressive communications experience (several require 10-15+ years)
    • Proven experience serving as trusted communications advisor to a CEO or senior executive team
    • Exceptional writing and storytelling skills, including speeches, talking points, and thought leadership content
    • Experience developing and executing executive communications/visibility strategy across internal and external channels
    • Bachelor's degree in communications, journalism, or related field
    • Ability to manage multiple priorities, work with discretion/confidentiality, and partner cross-functionally with senior leaders

    Same work at a higher band: Vice President of Executive Communications, Chief Communications Officer, Senior Vice President of Corporate Communications

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 25–40% of this job60–75% still needs a person

    Speech drafts, talking points, presentation decks and social posts in an executive's voice are things AI now produces well enough for a skilled editor to shape quickly, so much of the writing time shrinks. What remains is being the trusted advisor: knowing the executive well enough to say no, deciding when they should be visible and when quiet, and handling confidential matters with discretion. The writing compresses more than the counsel does.

    Where this comes from
    Why this is here
    At Keystone Health Partners you ghostwrote for the Chief Medical Officer and wrote executive speeches seen by 45,000 clinicians and staff. our reading of what you told us
    This changes if
    A target role that comes with a writing team and predictable hours would move this from a borderline fit to a strong one.
  8. Path 8

    Director of Public Education and Outreach, Clean Energy

    You would direct education and outreach programs that get households and businesses to take up clean energy and efficiency.$122,070 medianBelow your $130,000 floor on the government figureAI can take on about 15–30%

    $63,530–$231,400 · median $122,070

    Medium reliabilityBelow your $130,000 floor on the government figure

    The government figure prices the whole occupation, not this role at your level, so a job like this may pay more. Check a few current postings before ruling it out.

    BLS Occupational Employment and Wage Statistics, May 2024

    Our reading, not something you said
    Your record meets what these postings ask for: energy-sector outreach, budgets, staff and partner relationships. The step left is the change in setting, from running the program as a partner firm on a client's behalf to running it inside the utility, agency or nonprofit. Some postings also describe managing field staff, and your record does not yet show that.
    What would change it
    Showing how your work at Brightwater fits into the client's own structure, and whether any of your team works in the field, would settle both points.

    Title variants: Director of Energy Education Programs, Public Education and Outreach Director, Director of Customer Education, Energy, Director of Energy Efficiency Outreach

    You would direct education and outreach programs that get households and businesses to take up clean energy and efficiency. That means managing staff and budgets and building relationships with municipalities, contractors and partners, as an employee of the utility, agency or nonprofit itself. It is the work you lead at Brightwater today, a $24 million outreach program that has helped 180,000 households cut their energy costs. At Larkspur you also led communications for a sustainability program across 40 facilities. Clean energy is one of the two missions you said you keep coming back to.

    What employers are asking for

    Postings describe directing and growing education and outreach programs that promote clean energy adoption, managing field and/or program staff, and building relationships with customers, municipalities, contractors, and other stakeholders to drive participation in clean energy or efficiency programs. Directors also oversee program budgets and operations, represent their organization with partners and policymakers, and in some postings mentor embedded program staff or lead campaign-style public engagement efforts.

    Their words: outreachpublic educationcustomer engagementclean energyprogram directorstakeholder engagementcommunity outreachmarket strategy

    What they require, from 7 postings
    • Experience managing or leading education, outreach, or customer engagement programs in the energy/clean energy sector
    • Bachelor's degree or equivalent experience
    • Experience building and maintaining relationships with stakeholders, partners, municipalities, or customers
    • Program management experience, including overseeing budgets, staff, or contractors
    • Several years (5+) of relevant professional experience

    Same work at a higher band: Vice President of Customer Programs and Outreach, Senior Director of Energy Efficiency Programs, Vice President of Public Engagement

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 15–30% of this job70–85% still needs a person

    Explainers, fact sheets, campaign variations for different audiences, and reporting on enrolment and household reach are easy for AI to speed up. Working with municipalities, contractors and community groups, managing program and field staff, overseeing budgets, and representing the program to policymakers stay with a person. The 180,000 households at Brightwater were reached through partners and people, and that part of the work holds.

    Where this comes from
    Why this is here
    You lead a $24 million statewide clean-energy outreach program at Brightwater that has helped 180,000 households cut energy costs, delivered on scope and 4% under budget. you told us this
    This changes if
    If most open roles near you sit at utilities that require heavy field travel, the 10% travel limit would become the hurdle.
  9. Path 9

    Director of Workforce Communications, Veterans Programs

    You would lead communications and outreach for career and leadership programs serving veterans and military families, as an employee of the foundation, nonprofit or agency that runs them.$122,070 medianBelow your $130,000 floor on the government figureAI can take on about 20–35%

    $63,530–$231,400 · median $122,070

    Medium reliabilityBelow your $130,000 floor on the government figure

    The government figure prices the whole occupation, not this role at your level, so a job like this may pay more. Check a few current postings before ruling it out.

    BLS Occupational Employment and Wage Statistics, May 2024

    What stands between you and this today
    Your veterans experience came through agency account work, which you have ruled out. This path counts only as an in-house role at the organization running the programs, with no billable hours or task orders. Some titles in this group, such as Director of Veteran Workforce Initiatives, center on running the program and its services more than on communications.
    What would change it
    A posting at a veterans service organization or workforce agency where the role owns communications in-house would confirm that it falls outside what you ruled out.

    Title variants: Director of Workforce Program Communications, Workforce Development Communications Director, Director of Military and Veteran Programs, Director of Veteran Workforce Initiatives

    You would lead communications and outreach for career and leadership programs serving veterans and military families, as an employee of the foundation, nonprofit or agency that runs them. That means campaigns, events, content and partner engagement that bring people into the programs. At ClearPath you led this work for a veterans' career-programs account, hosting 18 webinars and events that drew 3,400 registrants and 260 program applicants.

    Same work at a higher band: Vice President of Military and Veteran Programs, Senior Director of Workforce Development, Vice President of Communications and Outreach

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 20–35% of this job65–80% still needs a person

    Event promotion, webinar follow-up emails, newsletters, program explainers and registrant tracking, the kind of work behind the 18 webinars and 3,400 registrants at ClearPath, compress readily. Earning trust with veterans and military families, partnering with service organizations, and judging which message will actually move someone to apply stay human, because this audience responds to credibility and lived connection more than volume.

    Where this comes from
    Why this is here
    At ClearPath you led communications for veterans' and military families' career programs and said that work mattered to you. you told us this
    This changes if
    If the openings in this field turn out to be mostly contractor or agency seats, this path would fall within your rule-out.
  10. Path 10

    Director of Editorial and Creative Operations

    You would run the end-to-end production of editorial and creative work: timelines, budgets and resourcing across writers, editors, designers and producers, plus the standards that hold it together.$122,070 medianBelow your $130,000 floor on the government figureAI can take on about 30–45%

    $63,530–$231,400 · median $122,070

    Medium reliabilityBelow your $130,000 floor on the government figure

    The government figure prices the whole occupation, not this role at your level, so a job like this may pay more. Check a few current postings before ruling it out.

    BLS Occupational Employment and Wage Statistics, May 2024

    Our reading, not something you said
    Postings for this role sit mostly inside marketing, brand and product teams and center on production throughput. You described wanting to own the strategy and to work toward a mission you believe in. Whether a given posting gives you the strategy, or keeps you running the production line, depends on the employer, and the postings read today lean toward production.
    What would change it
    A posting at a mission-driven organization, such as a public health body, library system or public media outlet, where the role also sets editorial direction would resolve this.

    Title variants: Editorial Director, Director of Creative Operations, Director of Content Production, Creative Services Director

    You would run the end-to-end production of editorial and creative work: timelines, budgets and resourcing across writers, editors, designers and producers, plus the standards that hold it together. At Brightwater you lead a nine-person team of writers, designers, media and digital staff producing press materials, explainers, video and campaigns. At Tidewell you served as creative director for 12 videos and three annual reports. You also hold a PMP and work in Asana and Smartsheet.

    What employers are asking for

    The role oversees the end-to-end production of editorial and creative content, managing timelines, budgets, and resourcing across teams of writers, editors, designers, and producers. Day to day work involves partnering with marketing, brand, and business stakeholders to prioritize projects, troubleshoot bottlenecks, and ensure deliverables meet brand and editorial standards on schedule.

    Their words: Creative OperationsEditorial DirectorContent ProductionWorkflow ManagementCross-functional CollaborationTeam LeadershipProject ManagementBrand Standards

    What they require, from 9 postings
    • Experience managing creative or editorial production workflows and timelines
    • Experience leading and developing a team of creative/editorial staff
    • Experience partnering with cross-functional stakeholders (marketing, brand, product) to deliver content
    • Strong project management skills across multiple concurrent projects
    • Experience with creative/editorial tools and workflow/project management systems

    Same work at a higher band: Vice President of Creative Operations, Executive Editorial Director, Senior Director of Brand and Creative

    Where AI is showing up in this work

    Our estimate: AI tools can now take on about 30–45% of this job55–70% still needs a person

    Scheduling, resourcing, status tracking in tools like Asana and Smartsheet, first-draft copy, resizing designs and rough video edits are all moving fast toward AI. That puts more of this role's production throughput within reach of tools than in most of your other paths. What stays is setting standards, resolving bottlenecks between people, deciding priorities with stakeholders, and developing the team. The more a given posting tilts toward running the production line, the more exposed it is, and the more it tilts toward editorial direction, the less.

    Where this comes from
    Why this is here
    You lead a nine-person creative and editorial team at Brightwater and hold a PMP from 2021. you told us this
    This changes if
    If the openings near you are concentrated in commercial brand teams, this path would fit your values less well.

Where to look

Where your experience carries furthest

Industries that fit a path you saved come first, marked with the path they fit. Nothing is hidden: the rest follow.

Three industries worth your time

  • Public health agencies, health systems and health-literacy organizations in the Baltimore–Washington corridor

    Fits a path you saved: Path 3, Directing crisis or public health communications for a government or health-sector client

    This is where your two strongest threads meet: health and plain language. You named public health as one of "the two missions I keep coming back to", and your clearest example is the plain-language family resource hub that drew 2.1 million visits in its first year. Health literacy is also where your library and literacy interest overlaps with health. Most of these employers sit within your 45-minute Baltimore commute or run hybrid seats, and they hire in-house heads of communications, public health communications directors and crisis communications leads, three of your role functions, with no billable hours.

    Worth knowing: Government health jobs often hire slowly, sometimes taking months, so start these applications early and keep other searches running alongside.

  • Veterans and military-family service nonprofits in the Washington–Baltimore region

    Fits a path you saved: Path 9, Director of Workforce Communications, Veterans Programs

    You said workforce programs for veterans and military families mattered to you at ClearPath. Many of these organizations also run health, caregiving and education programs, so they cover your veterans interest and your health interest together, and one works on military children's education, close to your literacy interest. As in-house employers, they offer the Director of Workforce Communications, Veterans Programs path outside the agency account work you ruled out. Most are headquartered within reach of Baltimore or hire remotely.

    Worth knowing: Pay at smaller veterans nonprofits can come in under your floor, so check the salary range before you invest time.

Your other industries

  • Clean-energy programs, green banks and climate nonprofits in Maryland and DC

    You run a $24 million statewide clean-energy outreach program today, and you described energy bills as a place "where plain language changes what they actually do". That covers both your climate interest and the household health and cost side of your health interest. These employers run the programs in-house, which is the Director of Public Education and Outreach, Clean Energy path, without the partner-firm layer. Several are national nonprofits that hire remotely, so they fit your openness to remote work for the right mission.

    Worth knowing: Utility and agency outreach jobs sometimes involve a lot of field visits, so ask about travel early to make sure it stays near 10%.

Role × industry

  • Directing crisis or public health communications for a government or health-sector client, on the shortlistPublic health agencies, health systems and health-literacy organizations in the Baltimore–Washington corridorWhy this works for you

    Postings in this group ask for crisis communications and public health communications. Your Meridian pandemic work and the Harbor County response both happened in this corridor. Taking this work in-house keeps it away from the agency account work you ruled out.

  • Director of Workforce Communications, Veterans Programs, on the shortlistVeterans and military-family service nonprofits in the Washington–Baltimore regionWhy this works for you

    You said the veterans workforce programs at ClearPath mattered to you. An in-house seat at a nonprofit in this region keeps that mission and leaves out the agency account model you ruled out.

  • Program DirectorClean-energy programs, green banks and climate nonprofits in Maryland and DCWhy this works for you

    You already run a $24 million statewide clean-energy outreach program from Baltimore. Clean energy is one of the two missions you said you keep coming back to, so this keeps your current scope and moves it closer to the cause itself.

  • Leading the communications function for a mission-driven organizationPublic health agencies, health systems and health-literacy organizations in the Baltimore–Washington corridorWhy this works for you

    Your pandemic work for a state health department and your executive communications at a regional health system both point toward running the in-house function at a health organization. That is mission work you believe in, with a team of five to ten to lead.

  • Director of Content StrategyPublic health agencies, health systems and health-literacy organizations in the Baltimore–Washington corridorWhy this works for you

    Health-literacy organizations need the plain-language content you built into the family resource hub, which drew 2.1 million visits in its first year. The role is mostly writing, editing and growing writers, the calm and collaborative day you described.

  • Change Management Communications DirectorPublic health agencies, health systems and health-literacy organizations in the Baltimore–Washington corridorWhy this works for you

    Health systems run large technology and organizational transformations, which is the kind of work you led at Tidewell. Doing it inside a health organization brings back the mission that this inward-facing role would otherwise be missing for you.

  • Director of Stakeholder EngagementClean-energy programs, green banks and climate nonprofits in Maryland and DCWhy this works for you

    At Brightwater you work with 40 partner organizations. Clean-energy coalitions in Maryland and DC run on that kind of partner work, and your ideal week, with partner meetings a few times a week and community time now and then, matches how this role runs.

  • Executive Communications DirectorPublic health agencies, health systems and health-literacy organizations in the Baltimore–Washington corridorWhy this works for you

    Your most direct executive work was ghostwriting for a Chief Medical Officer and preparing leaders for health press. Health systems near Baltimore are the clearest place where that record carries over.

  • Director of Public Education and Outreach, Clean EnergyClean-energy programs, green banks and climate nonprofits in Maryland and DCWhy this works for you

    This is the Brightwater work done as an employee of the program itself, so there are no billable hours. It also stays local to Baltimore, which helps protect your afternoons and your 10% travel limit.

  • Director of Editorial and Creative OperationsVeterans and military-family service nonprofits in the Washington–Baltimore regionWhy this works for you

    Mid-size veterans nonprofits often run content production in-house with small teams. That would let you set editorial direction as well as run production, which you said you want, and it builds on your ClearPath content process and editorial calendar.

What to search for

  • director of communications public health Baltimore MD hybrid

    Built from the mission you named first, public health, and the hybrid setup you said is ideal.

  • clean energy program director Maryland hybrid

    Built from the work you run now and the mission you said you keep coming back to.

  • public information officer Baltimore MDVocabulary you would not have searched

    Replaces 'crisis response'. Health and government employers post your crisis and pandemic work under this title, and you might not have searched for it.

  • director of public education and outreach energy remoteVocabulary you would not have searched

    Replaces 'outreach program' and 'plain language'. Utilities and energy agencies use 'public education' and 'customer engagement' for the in-house version of your Brightwater work.

  • director of content strategy health literacy remote

    Built from your words 'plain language' and 'coaching writers', aimed at mission-driven content leadership you can do remotely.

Who to talk to

Thirty organizations

In each industry, the strongest are checked for signs of hiring or growth, with a link to the proof. The rest are for you to research. The research video below shows how. Checked on October 7, 2026: a check mark means the linked page showed a real, active organization with a sign of growth that day. Things change, so look again before you reach out. These are places to research and find people to talk to, not job listings.

Public health agencies, health systems and health-literacy organizations in the Baltimore–Washington corridor

Fits a path you saved: Path 3, Directing crisis or public health communications for a government or health-sector client

2 checked · 8 to research
Chase Brexton Health Care✓ Checked

A Maryland-based federally qualified community health center network providing primary care and support services to low-income and underserved populations, including a Columbia Center location in Howard County.

A growing community health provider in your commute radius that depends on plain-language patient communication and health literacy to reach underserved patients, a natural network for your two core missions.

Raised money: Chase Brexton Health Care received a new grant from the Horizon Foundation to support ongoing access to primary medical care for low-income populations in Howard County.

Chase Brexton Health Care blog, February 2026

Westat✓ Checked

An employee-owned research and health-communications firm based in Bethesda, Maryland, that runs federal health communication and health-literacy contracts for CDC, NIH and HHS.

A Bethesda-based health-communications contractor growing fast enough to relocate headquarters, and a place where someone with your public-health and plain-language background could do federal health-literacy communication work without billable-hours pressure.

Expanding: Westat announced a relocation to a new, larger Bethesda headquarters explicitly framed around continued company growth.

GlobeNewswire (Westat press release), December 2025

Johns Hopkins Bloomberg School of Public HealthWorth researching

A public health school in Baltimore with large research centers and communications teams.

It is inside your commute, and its centers publish public health guidance for the general public, the plain-language work you did on the family resource hub.

Showing 3 of 10

Veterans and military-family service nonprofits in the Washington–Baltimore region

Fits a path you saved: Path 9, Director of Workforce Communications, Veterans Programs

4 checked · 6 to research
Elizabeth Dole Foundation✓ Checked

A national foundation supporting military and veteran caregivers through its Hidden Heroes campaign and the Dole Caregiver Fellows leadership program, headquartered with strong D.C.-area ties.

It combines your veterans and health/caregiving interests directly, and its newly announced Fellows class shows an active, growing national network with Washington-based policy engagement you could network into.

Expanding: The Foundation announced its 2026 class of 23 Dole Caregiver Fellows from 19 states who will work with the White House, Congress, and the VA over a two-year term.

elizabethdolefoundation.org news page, May 2026

USO (United Service Organizations)✓ Checked

A congressionally chartered nonprofit providing morale, welfare, and transition support to service members and their families, with a Mid-Atlantic regional presence near Baltimore-Washington.

Its new career-readiness partnership speaks directly to workforce programming for the military community, and as a large, established in-house employer with new leadership, it offers the director-level, non-agency path you're seeking.

New contract: USO announced a strategic partnership with ACP to provide financial wellness and career readiness support, including one-on-one mentorship, for military families.

Brief Glance / USO partnership announcement, June 2026

Operation Homefront✓ Checked

A national nonprofit providing financial assistance, housing, and family support programs to military and veteran families.

Its programs combine workforce/financial stability support with family and child-focused initiatives (its Military Child of the Year Award), matching this person's interest in veterans, families, and education, and it is in an active, funded growth phase.

Raised money: Operation Homefront received a $7.5 million grant from Lilly Endowment Inc. to fund 14 capacity-building initiatives, part of a strategic plan to double its impact by 2030.

Operation Homefront newsroom, December 2025

Showing 3 of 10

Clean-energy programs, green banks and climate nonprofits in Maryland and DC

3 checked · 7 to research
Green & Healthy Homes Initiative (GHHI)✓ Checked

A Baltimore-headquartered national nonprofit that combines home energy efficiency, electrification and health-hazard remediation (lead, mold, asthma triggers) for low-income households.

Based in Baltimore itself, GHHI sits exactly at the intersection of the person's climate/energy-bill interest and household health interest, with national reach for remote-capable roles.

Hiring: GHHI is hiring a Healthy Home Environmental Assessor based out of its Baltimore, MD headquarters to address home health hazards.

Green & Healthy Homes Initiative, September 2026

Enterprise Community Partners / Enterprise Community Development✓ Checked

A national affordable-housing and community-development nonprofit, headquartered in Columbia, Maryland, that finances clean energy and resilience upgrades in affordable housing.

Maryland-headquartered and directly tying clean energy to household cost savings in affordable housing, the same cost/health intersection you work in, with recent Maryland-specific financing you could research and network around.

New contract: Enterprise Community Development closed a $4.5 million revolving credit facility, provided through the Maryland Clean Energy Center and the Maryland Energy Administration, to expand solar and battery storage across 25 affordable housing communities in Maryland.

Enterprise Community Partners newsroom, February 2026

American Council for an Energy-Efficient Economy (ACEEE)✓ Checked

A DC-based national research and policy nonprofit focused on advancing energy efficiency policies and programs across buildings, industry, and transportation.

A DC-based (near-regional) national leader in the exact energy-efficiency policy and program space your outreach work touches, currently rebuilding its leadership bench, a strong networking target for program and research staff.

Adding leadership: ACEEE announced it hired a former senior DOE and NHTSA official, David Friedman, as senior director for research overseeing its buildings, industry, transportation and behavior research programs.

ACEEE press release page, May 2026

Showing 3 of 10

Your next week

Put this report to work

This week

  1. You saved Path 3 and Path 9. Keep it to two or three.
  2. Start with people: at each of these organizations, find two people doing the work and ask them about it.
    • Chase Brexton Health Care
    • Westat
    • Elizabeth Dole Foundation
  3. Then run these searches, to see how the work is posted:
    • director of communications public health Baltimore MD hybrid
    • clean energy program director Maryland hybrid
    • public information officer Baltimore MD
  4. Watch the three videos for the tools and strategies to optimize your job search.
  5. Open the Pathfinder Workbook to Stage 1.

Also in the full report

  • How to read your reportEli walks through a full report section by section: what each part tells you, what to check first, and what to do with it.
  • How to research the paths in your reportHow to check a career path against real postings, find the people already doing the work, and turn the organization list into conversations.
  • How to use the Pathfinder WorkbookHow to work through the four stages, from choosing your Plan A to the conversations that lead to interviews, and how to pace it week by week.
  • The Pathfinder WorkbookA fillable workbook that turns this report into a job search: choose your Plan A, rewrite your resume and LinkedIn for it, practice your pitch, and start the conversations that lead to interviews.
  • Your Plan A pageThe one-page job search action plan from Stage 1, on its own, to fill in and bring to networking conversations.
  • Resume template: two pagesFor ten or more years of experience. A Word file to hand your AI tool with the resume prompt.
  • Resume template: one pageFor earlier careers or a focused change of direction.
  • Cover letter templateMatches the two-page resume, with a requirements table that maps the posting to your experience.

Start your report

How this report was made

Pay. For each role we check job postings that state pay, salary sites, employers' filings with the U.S. Department of Labor, and the government wage survey, and show the most reliable. Reliability is how local, recent and consistent the figures were.

AI estimates. The AI estimates in this report are my own reasoned judgement, not measurements. No published source gives a share of any of these roles that AI will take over, so these ranges are not survey or labour figures. I reached them by splitting each role into the tasks the job postings and your own record describe, then asking of each task whether today's AI tools already do it well, help a person do it faster, or barely touch it. I drew on published patterns from the Anthropic Economic Index (January, March and June 2026 editions), which find that AI use sits mostly on certain tasks inside a job rather than across the whole job, and that the split between AI doing a task and AI helping a person varies a lot by occupation. Read each range as a careful guess you can test against your own week, not as a forecast.

This report was written by an AI model, Claude, from your answers and the sources named in it, following a method designed by Eli Bohemond.

Written with Claude Sonnet 5 · method version 11 · labor-market data 2026-09-15